Food Hub Storytelling & Marketing
ValleyHub | 2022-2025
Since 2022, I’ve worked with the ValleyHub team to create systems and content that helps tell their story.
Strategic foundations
Early on in our engagement, I created a communications strategy and a supporting structure for delivering on it, including a partner relationship management system and an editorial calendar. I hosted workshops with the team to identify their goals and create a strategy that felt manageable alongside their day-to-day workload.
I have periodically rejoined the team to make updates to the structures we set up, and continue to evolve the system.
Lessons from the making of a community food hub
In 2025, I wrote and art directed a report telling the story of how ValleyHUB came to be. I coordinated the report creation with the ValleyHUB team and worked closely with talented illustrator Maggie Laughner for the design process.The goal was to capture key lessons learned and providing guidance for others who might want to undertake a similar endeavor. This report was also aimed at showcasing the many community and donor contributions that made ValleyHUB possible.
