Brand Strategy & Copywriting
Crafting systems and stories that turn complexity into clarity
Hi, I’m Chelsea!
I combine the analytical rigor of a social scientist and the creative instinct of a marketer to get you where you want to go…with style.
I'm trusted by clients around the world to turn complex information into a compelling story, find their brand's voice, and get their team on the same page.
What I do
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Understand the market, your audience, and develop naming, positioning, and identity to tell the world exactly who you are.
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Create the calendars and processes that foster creativity and keep it on schedule.
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Facilitated session to get a team aligned and answer a specific brand or strategy question.
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I write compelling AEO & SEO-optimized copy that speaks to your target audience in tone, voice, and structure.
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Ghostwriting & thought leadership to help founders and leaders show up publicly.
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Reporting, donor stewardship, and grant writing for mission-driven organizations.
My Work
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Baby Food Brand & Copy
I wrote copy for the website of Hawaii-based baby food company Piko Provisions. This copy also served as brand foundations to support the company to continue writing copy as they developed new products.
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Food Hub Storytelling
Since 2022, I’ve worked with the ValleyHub team to create a communications strategy and a supporting structure for delivering on it, including a partner relationship management system and an editorial calendar. I hosted workshops with the team to identify their goals and create a strategy that felt manageable alongside their day-to-day workload.
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Blogs and Social Media at Sustainable America
At Sustainable America, I managed an editorial calendar focused on sharing consumer-focused content to reduce food waste and fuel usage. I wrote blog posts and supervised influencers and writers crafting visual and written content.
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Web Experience for New Parents
I worked with the Consumer Reports team to create a resource for new parents to get un-biased information about baby products. This effort included user experience strategy and copywriting.
Some of my clients
